Pitchmark, a global leader in line marking solutions, is pleased to announce the launch of its first Pitchmark Distributor store in Italy, in partnership with Paradello, marking the first step of an exciting new venture with Pitchmark distributors globally.
Paradello is a market leader in natural turf production and sports facility construction, having built its reputation through continuous innovation since its early years. The company operates a 40-hectare nursery producing pre-cultivated turf for both sports and gardening markets, backed by state-of-the-art equipment and a specialised professional team. Paradello now supplies and partners with around 100 local sports clubs and more than 10 professional club stadiums, and is active internationally in the construction of leading modern stadiums.
As an official Pitchmark distributor, Paradello will launch a new Pitchmark branded website (pitchmark.it), giving customers direct access to Pitchmark’s complete range of line marking paints, machinery and accessories, supported by expert local knowledge and technical guidance. This forms part of Pitchmark’s continued international growth strategy, offering branded websites to exclusive distributors to help them maximise the strength of the Pitchmark brand in their host country.
Since its foundation in 2010, Pitchmark has established a global reputation for developing innovative line marking solutions, supplying customers from grassroots clubs to professional sporting organisations and iconic venues around the world.
The FIFA World Cup is the biggest stage in world football, and in 2026 Pitchmark was proud to play its part, supplying line marking paint, equipment and accessories to stadiums throughout the tournament to help grounds teams ensure every pitch was match ready on the world stage.
Pitchmark’s product portfolio includes ready-to-use and concentrated line marking paints, specialist machinery and sustainable packaging solutions. These include its Edge bag-in-box technology, which uses up to 90% less plastic than traditional plastic drums, helping customers reduce waste without compromising performance.
The partnership further supports Pitchmark’s commitment to providing grounds teams with reliable, high-performance solutions that improve efficiency, maintain exceptional pitch presentation and support more sustainable working practices.
Speaking about the new venture, Andrea Piva of Paradello said:
“This collaboration represents an important innovation for Italy: bringing pitch-marking paint and products among the best in the world onto sports fields is a major step forward for the sector.
We are proud to be part of this project: this partnership represents a deliberate choice for Paradello — we strongly believe in the value of solid international collaborations, built on mutual trust and shared goals.”
Tim Rodman, Managing Director of Pitchmark, added:
“We are delighted to introduce Paradello to our distributor network and excited to see the launch of Pitchmark Italia. With Paradello’s market presence and local knowledge partnered with Pitchmark’s expertise, we thought this was the perfect opportunity to launch a new distributor channel in a new country. Together, we look forward to providing grounds teams, sports clubs and facility operators across Italy with access to our innovative line marking paints, machinery and ongoing technical support, while building a strong, long-term partnership.”
Pitchmark continues to expand its international distributor network and is inviting other prospective partners interested in the Pitchmark Distributor package, including a ready-to-launch branded website template, to get in touch at sales@pitchmark.com.
Pitchmark’s international success has been recognised through the Queen’s Award for Enterprise: International Trade in 2019 and the King’s Award for Enterprise: International Trade in 2024. The partnership with Paradello marks another important step in the company’s continued global expansion, ensuring customers across Italy have access to professional line marking solutions backed by local expertise and support
For more information on Pitchmark Italia or Paradello.
